Growth Hacking Guide- Ultimate Growth Hacking Strategies

April 19, 2022

Growth Hacking Strategies

by Global Umbrella

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Apr 19, 2022


Ultimate Guide to Growth Hacking

Global Umbrella growth Hacking

The Ultimate Guide to Growth Hacking is a comprehensive, easy-to-follow blueprint for startups looking to implement effective growth hacking strategies. Want to know how to master growth hacking? Here’s a complete overview of growth hacking strategy, tactics, and tools that will help you dominate your market.

In this post, you will learn some growth hacking techniques that you can use to make your website grow. Growth hacking is an evolutionary discipline that aims to get the maximum amount of users for the least amount of money. To be a successful growth hacker, you need to understand your audience first. A growth hacker is someone who has mastered the art of marketing and has a unique skill set that can be used to drive business growth. Growth hacking has been identified as an important skill for the next decade.


What is Growth Hacking?


The term was coined by Sean Ellis in 2010. It was later used by Andrew Chen in 2010. The term itself is derived from “growth” and “hacker”. It’s a buzzword that’s been in the startup community for a while now. The concept is that you should “hack” (in the programmer’s sense of the word) your product, marketing, and overall business to grow quickly. The idea is to make use of growth techniques and tactics to convert your product and tell people about it.

 Growth hacking is the process of rapid experimentation across marketing channels, product development, and sales, to rapidly identify the most effective changes. Growth hacking is a new and unique type of marketing that is used by startups to acquire their first 10,000 users. Unlike traditional marketing methods, growth hacking does not focus on the final sale. Instead, growth hackers focus on things that will help the business to grow in the long run. Growth hackers look at things from a maximum return on investment point of view. They will try to get the maximum number of users for the least amount of money spent.


Introduction to growth hacking

Growth hacking strategies are all about finding ways to convert your customers into evangelists.


Evangelists are the ones that promote your product or service for you. They’re the ones that will speak highly of your brand and recommend you to their friends. There are three main growth objectives that you have to choose from. The first is traffic, the second is leads, and the third is sales. You’ll want to pick one of these three objectives and focus on it for the next month or two. Growth hacking is a popular buzzword in tech circles and it’s been growing in popularity for the last few years. I’ve been asked about growth hacking many times since I started my blog, so I’m going to walk you through some of the common strategies of growth hacking and explain why they don’t work.

  • Learn how to convert your customers

 Learn how to convert your customers. A lot of people make the mistake of thinking that growth hacking is about getting more customers but it’s actually about getting better customers. To grow, you need to be able to convert those customers that you already have into repeat buyers and advocates for your brand. The first step to growth hacking is to understand your customer’s needs and what they’re searching for. When you understand what they’re looking for and why they’re looking for it, you can identify opportunities to solve their problems with your product or service. People want to grow their businesses and make more sales. Maybe they want to grow their email list, maybe they want to sell more books, and maybe their goal is to get more traffic. It doesn’t matter what your goal is, the most important thing to remember is that you’re going to have to work hard for it. 

  • Learn how to make tough decisions on growth objectives  

The most important thing when it comes to growth hacking is learning how to convert your customers. Growth hacking is all about making tough decisions on growth objectives. In the beginning, you’re going to have to make a lot of tough decisions. You need to decide which channels work and which don’t work and what your budget is going to be. The basic idea of growth hacking is to find the shortcuts or the hacks that will help you grow your business, but the problem is that there are no shortcuts or hacks.

  • Apply the illusions of growth hacking success

If you’re trying to grow a business, you need to constantly be thinking about how to get more customers. One of the best ways to do this is by investing in customer acquisition and conversion. To be an effective growth hacker, you have to be able to make tough decisions about where you’re going to focus your efforts. It’s all too easy to get caught up in the minutia of data and distracted from the bigger picture of what you’re trying to accomplish. Growth hacking is all about the illusions of success. It’s not about the real world; it’s about the perception of success. It’s not about how many customers you actually have; it’s about how many customers you appear to have.

  • How to control your cost-cutting strategy and set comprehensive competitive advantage strategies that help you win in competitive markets (a ‘business renaissance’) 

You can also use strategies to help control your cost-cutting strategy and set comprehensive competitive advantage strategies that help you win in highly competitive markets.

  • Write your business plan and create a marketing plan (price, length, type)

 The first thing you should do is write your business plan. You must know what the difference is between a business plan and a marketing plan. Your business plan should include a marketing strategy that outlines how you are going to market your product or service once it’s been built. Your marketing plan should include SMART goals and metrics, which are goals that are specific, measurable, attainable, relevant, and timely. The name of the game when it comes to growth hacking is experimentation and iteration. It’s important to have a strategy that allows you to test and iterate on different growth hacking strategies that will bring you the most value. 

  • Learn about statistics and get your growth algorithm appended to the business statement

 The most important thing to remember when it comes to learning about statistics is that there are no shortcuts and you really have to work hard. There’s also no substitute for experience so the best way to learn is by doing. The good news is that there are lots of resources available online that can help you learn more about statistics. I have a growth hacking process that I use for my clients. The first step is to write a business plan and then create a marketing plan. The second step is to create a one-page marketing plan.

Growth hacking is a term that describes the process of rapid experimentation across marketing channels, product development, and sales to identify the most efficient ways to grow a business. It’s essentially a more scientific approach to marketing that helps you quickly find the most cost-effective ways to grow your business. Growth hacking is a very broad term that covers the various strategies and tactics that you can implement to grow a business. The first thing you should do is learn about statistics and how to use data to make decisions about your business. When it comes to creating a marketing plan, the first thing you need to do is write your business plan. It might seem redundant but it’s important to list all of your goals and objectives before you create your marketing plan. The reason why is because then you can take your goals and objectives and use them to create your marketing plan.

  • Why doing everything at once is a bad idea.

I think the biggest mistake people make when they’re trying to grow their brand or business is they try to do everything at once. If you’re doing everything at once, you’re not giving attention to a specific thing that is really important for you to succeed. You should have a clear plan for how you’re going to get your product in front of customers and in the hands of users. Everything at once means you’re spreading yourself thin and trying to do a lot of things simultaneously, which is a bad idea because you’re not giving yourself the chance to succeed at any one of them. It’s better to focus on one thing and do it well before moving on to something else. So there are a few things that you can do to make sure that your growth hacking strategy takes off.

You can use statistics to determine what’s working for your business and what’s not, and you can also use algorithms to test out different kinds of content to see which one gets the most traction. You need to focus all of your energy on doing just one thing at a time and making sure it’s the right thing.

  • Communicate ideas for growth apps You make now with designs created by professionals



How to use growth hacks to sell your business? Why it is important to use growth hacking strategies?

Global-Umbrella-Growth-Hacking-Strategies
Global-Umbrella-Growth-Hacking-Strategies


As an entrepreneur, one of the first steps you should take is figuring out how to scale your business. Growth hacking is a very useful tactic for entrepreneurs and adds value to many businesses. Using growth hacks can help businesses go to the next level – and it’s not hard! Growth Hacking Strategies can be used to reach users without a long time, effort, and expense associated with traditional marketing and advertising. Growth hacking is a uniquely personal approach that can be used to take a campaign or product and skyrocket its exposure by using the most efficient and effective channels. Growth hacking strategies are important because they act as a way to skip the many steps and slow processes of some traditional marketing but still produce quantifiable results. This is important because when time is short and there are deadlines to meet, you need to be able to know that the strategy you are using is going to work beforehand.

 How to build powerful strategies for growth hacking – growth hacking strategies and tactics.

 You can’t get ahead in business without using growth hacking strategies. Growth hackers work on the cutting edge of marketing and technology, but you don’t need a Ph.D. or a team of developers to implement them — all you need is this list.

 A few of the most effective Growth Hacking strategies are an appropriate combination of (based on the sector it may vary):

1. Viral Marketing

 SEO marketing is no longer the only way to attract new customers. Viral marketing encourages a customer to share your brand with their network. The more people share, the greater your exposure and the better your chances of conversion. However, some viral campaigns have received more attention than others. Every marketer dreams of creating a viral marketing campaign, but what exactly is viral marketing, and how is it different from traditional forms of marketing? Viral marketing is an internet marketing technique that uses social networks to promote awareness of the product.

 The goal of viral marketing is to have one person share the content with another individual, who in turn shares the content with an additional person, and so on. Viral marketing is the use of marketing to generate something that has the potential to spread quickly, organically, and without any cost to the marketer. What are the dos and don’ts of viral marketing? Always be thoughtful of the audience and what they will find entertaining and shareable. Don’t stunt your potential and think about how you would feel if someone else posted or tweeted something you wrote. Leave people feeling like they are part of the brand. Tell a story and be specific about you and your product.

2. Content Marketing

 Content Marketing is a form of marketing that is less Pushy and More Engaging. Content Marketing is all about sharing quality, information-based content. Content Marketing supplies those who are following and interested in your channel with entertainment content. Content Marketing is a long-term marketing approach. 81% of marketers say that they’ve increased their conversion rates by using content marketing. Content marketing can also generate plenty of referrals, which is great for getting the word out about your business. 72% of marketers say that they’re getting more referrals from their content, which means more potential customers.

3. SEO

SEO Global Umbrella

Why SEO is a good Growth Hacking Strategy?

Why SEO is a good Growth Hacking Strategy? SEO processes are how you get a higher ranking in Google search because it is based on keywords and backlinks. There are many ways for your business to be found and for people to find you without having to pay for advertising. SEO is scalable and you can scale your website to a global level. You can create content that can help users in a variety of different languages and locations. The growth potential of a site is heavily reliant on organic search engine traffic. Organic traffic must be the most common source of new visits. Establish a strong SEO strategy by building links, improving quality content, and similar techniques.

 4. Social Media Marketing

 Social Media is an excellent tool to grow traffic to your website and increase the direct acquisition of new customers. We use this channel to find a set of early adopters and first customers. Social media is also very engaging for your current customers as it allows for two-way conversations. Twitter is a great platform for the promotion of content like blog posts. It is also a great tool for live-blogging events. Twitter is a great platform for the promotion of content like blog posts. It is also a great tool for live-blogging events. Use Twitter to acquire your current customers’ feedback. Monitor the response to your marketing content and track trends. Youtube is a great channel for content marketing. With over 10 million monthly active users, Instagram and Facebook is the go-to platform for entrepreneurs who want to share what they’re doing in the world with their social network.

What’s the most important thing to remember is Hashtags. Research what hashtags are popular in your niche and use them to your advantage to reach a new audience. Since social media is something that is performed in public and is shared publicly, you will need to create a public profile for your business. You will also need to create a social media strategy. To get started, you will need to find what platform your audience is on, and figure out which ones have the most potential for your business. You will also need to create goals and a strategy for each platform that you are on.

5. Find social media platforms your competitors aren’t using

 The rise of social media has made it easier for businesses to connect with consumers than ever before. But the landscape can be overwhelming for business owners and marketers, especially when it comes to how to use all these new channels. Other social media channels such as Tumblr, Reddit, Pinterest, and LinkedIn are great for expanding your reach. Each platform provides a different opportunity for you to connect with your audience. For instance, Pinterest is an excellent tool to give your product the ability to show off its visual appeal. The fact is, there are so many social networks to use that even experienced social media marketers can get overwhelmed trying to decide where to put their efforts.

 6. Influencer Marketing

Influencer marketing has gone from one of the largest untapped marketing opportunities to one of the most cost-effective ways for marketers to get their message seen. Influencers are a great way to promote a specific message or product. They have a large following – it’s easy for them to get the word out about what’s going on. Influencers are more believable than a company that’s advertising. This ensures Brand recognition, achievement of a greater number of leads, greater reach, better interactions, better insight, and higher engagement. To create a social media strategy, you need to understand the different types of influencers.

7. Email marketing and advertising

Email marketing is one of the oldest methods of marketing in the world and has always been a great way to promote products or services directly to the target audience. It has been hailed as the king of all marketing tools. Email marketing provides cost-effective advertising and promotion to a group of people who are already interested in your brand. There are four ways email marketing can be effective in growth hacking: creating compelling content, capturing email addresses, building a direct connection to the brand, and leveraging email as a reminder.

 8. Geolocation Marketing

Geolocation marketing can be used as a growth hack. Geolocation marketing is the process of using a user’s location as a means to provide them with local-focused information or advertisements. In this way, businesses can reach new customers and prospects with personalized, local advertising. When used in a growth hack, geolocation marketing is used to create personalized offers for customers based on where they are located. This strategy allows for a more personalized experience for customers, by giving them more information on their location and surroundings. Geolocation marketing can help make a business more mobile. The strategy can be used to find new foot traffic and marketing strategies by providing more information about the location of their target audience. The benefits of geolocation marketing are that it is very precise. It is also a good way to keep up with trends. The growth hacker can see which stores are the most popular and can make changes accordingly.

 9. Affiliate Marketing

Affiliate Marketing and Growth Hacking first appeared in the same sentence in 2016 when referring to the growth of coupon websites. Within the past few years, the concept of growth hacking has become a popular business buzzword in the social media marketing realm, and the use of affiliate marketing to pull people to sites is one element of growth hacking. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by their marketing efforts. It must be understood that affiliate marketing is a form of growth hacking. Growth hacking is a type of performance-based marketing in which companies reward affiliates for the customer they bring.

10. A/B testing

A/B is the most crucial component of growth hacking. A/B testing is your best tool for determining the most successful return on investment. A/B testing is your best chance for a successful product launch. It is a method of testing two versions of a particular design against each other to see which performs better. Growth hacking is the process of developing product features and business growth in a sustainable and scalable fashion. A/B testing is a method of testing two versions of a particular design against each other to see which performs better with website visitors.

In the future, A/B testing will be more commonly used for purposes in addition to conversion optimization, such as behavior change, engagement optimization, customer service optimization, and much more. For this reason, the A/B testing framework applies to growth hacking, customer service optimization, and many other potential uses of customer data.

 11.  Micro-segmentation

In case you are new to growth hacking, Micro-segmentation is a strategy that allows you to identify and engage a particular community of users based on their interests and demographic profiles. Segmentation allows you to influence the decision-making process of potential customers. It is a process of dividing the potential customers into several parts, based on their characteristics and actions, and then determine which elements should be applied to which targets based on the goals of the campaign. Micro-segmentation will allow growth teams to target the most relevant market segments and make the most of them. There are several benefits that we can get from micro-segmentation in growth hacking strategies and tactics. The first and most important benefit is revenue growth.

12. Retargeting

Growth hacking is more of a discipline, and to excel at it you need more than just hacks — you need a repeatable process. Retargeting is a technique that involves sending ads to people who’ve previously visited your website. This is a great way to keep in touch with your customers and remind them about your brand, product, and offerings. And best of all – retargeting is a cheap way to acquire more customers. For example, a Facebook advertisement costs $0.80 per fan. On the other hand, retargeting costs $0.08 per web visitor. The most important factor for the success of retargeting is the retargeting list or retargeting audience. Retargeting is a way to target your potential customers with the help of third-party websites or social media platforms, so you can bring them back to your site.

13. Free giveaways and samples

It is a pretty creative, and a pretty powerful tool to use in your growth hacking strategy. Free giveaways are useful for growth hacking strategies because they are a great way to take advantage of product virality. If you are offering a free giveaway to your product or service, the users that receive it will likely spread the word. This can result in big increases in market awareness and even sales. There are some basics that you need to follow when doing a giveaway. If you fail to do so, you are going to ruin your brand and the trust you have developed with your customers. The most obvious benefit of giving away something for free is that it costs you nothing. Of course, being generous and giving away something for free is also good publicity. An action like this is likely to bring you more clients than any other marketing strategy. If people are happy with what they got, they will recommend your product to their friends. As a result, free giveaways bring you lots of positive PR and popularity. It’s great for marketing purposes.

14. Using Pre-launch Landing Page, freemium pricing models, etc. are some things to be considered while developing a strategy.

A prelaunch landing page strategy is used when the business does not have a product ready for sale but is planning to have a new product or service for sale shortly. A pre-launch landing page is a page that is designed to collect the names and email addresses of potential clients, who will be notified when the product is ready for sale.


How to plan a growth hacking strategy?



The best growth hacking strategy is truly a process of experimentation and trial & error to find what works for your product and your customers, too. For instance, testing marketing activities with different groups of users, or testing messaging with different groups, before deciding which marketing activities or which messages resonate with your users. How to execute a growth hacking strategy? Growth hacking is an iterative process — you start with a hypothesis and then test it in the market to see if it is viable. If not, you reevaluate, change your approach and try again.

There are, however, some common themes in successfully executed growth hacks. Issues you’ll need to think about when putting together a growth hacking strategy:

 

1. What channels do you want to focus on?

2. What are your goals?

3. How much time and money do you have?

4. Where are most of your customers?

5. What is your target demographic?

6. What’s your product’s USP?

7. How much time do you have?

8. What’s your budget?

9. What’s the competition like?

10. What are your strengths?

11. What are your weaknesses?

12. How much time do you have?

15. What is your current budget?

16. What channels do your customers use?

17. What are your strengths?

18. What are your weaknesses?

19. What resources do you have?

20. Do you have a co-founder?

22. Are you willing to experiment?

23. What is your product’s USP?



The most promising growth hacking strategies for your business.


Every promotional strategy has its own potential to boost sales and add paying customers to your business. But which strategies should you choose? And what actions can you take immediately to stand out from the crowd? Not all growth hacking tips are created equal. Some are great, some are subpar, and some are downright useless. To make sure that your company can maximize growth, you need to be able to recognize the valuable information and then implement it — a task which is not always the easiest but is necessary to ensure success.

It is best to start with a good understanding of your business and what makes it function. What are your marketing goals? What is your market position? What is your customer acquisition strategy?

Then from the macro to the micro, identify the necessary steps to reach your goal. Identify your top customer needs and how to solve them. Identify your marketing channels and what needs to happen for them to work. Identify common customer pain points, which you can address with your product. Finally, plan a series of experiments to test your theories. The difference between marketing and growth hacking is in Marketing, there is a finite goal with a set period whereas in Growth Hacking there is never a finite goal with a set period. Even if the goal was finite, the growth hacking company would still need to change the marketer’s finite goal with a dynamic goal.

A growth hacking strategy can be broken down into 5 steps: 

  1. Find the top customer need
  2. Find the most important metrics
  3. Create an A/B test
  4. Find out if there is something the current product can do to solve the problem
  5. Hit the marketing channels

There is a lot more to it, but that’s the overview.

The key to using growth hacking is to be as close to the customer as possible. You need to know your customer and their needs to truly grow your business. Start by looking at your customer’s buying behavior and make suggestions on how they can improve the purchase or get more value out of it. That can be in the form of an in-app purchase or an email blast. Once you find what works, double down and try to find new ways to use your winning strategy.

There are so many things to focus on when your startup is started. At times, you may feel like you are spinning your wheels and not getting anywhere.

Below are some thoughts to help you stay focused on growth hacking.

  • Know your metrics

 If you don’t have metrics, you have no idea whether your growth hacking is working. You can have a brilliant idea but if you can’t see the results then it’s just a guess. If you use analytics, you should know what drives your traffic. You could also use a tool like Google Analytics to determine the type of traffic you are attracting.

  • Do what works

Your focus is on your website so stick with that and leave the other ideas. Try to concentrate on one idea. It is not productive to try and concentrate on too many things.

  • Get an early start on your growth hacking plans.

Startup founders have so much to do, but growth hacking is about starting early. Start six months before your launch.

  • Be specific in your growth goals

It is easy to sit around and talk about how great you will do with your startup. But actions speak louder than words.

  • Before you begin, know your users

This is a no-brainer and essential to growth hacking. If you don’t know your market and your users, it is not going to happen. You can’t just throw money at something and expect it to grow.

  • Be creative 

It is okay to try something that may not work. You will not know what will work unless you try it. You will learn from your mistakes,

  • Be prepared

Do not be surprised if your marketing campaign does not work. Be prepared to change and try varying techniques to achieve your goals.

  • Measure your progress

You will know if you are making progress. Set specific goals and set what your target number will be.

  • Don’t get too caught up in the technology

Growth hacking is about making your users happy. Technology should not be an afterthought. Make sure you focus on the user.


Make your marketing easy

Do not expect your start-up to be a home run the first time out. Not every idea will work, but you need to try out new methods and learn from your mistakes. 

One of the most important lessons in growth hacking is to know what to do and what not to do. And if you are doing something that is not working, then drop it. Don’t waste your time on strategies that are not working.


Infographics on growth hacking:

Growth Hacking infographics

In the following infographic, HubSpot outlines the basic principles of growth hacking, as well as the most effective growth hacking tactics and case studies. Click here.

Creating value vs making a sale

Growth is the foundation of any business. When a company has no growth, then it has no value and can’t succeed. Creating value for the customer on a long-term basis is what’s most important — without that, growth sputters or dies. Some growth hackers believe that the value of a company should be determined by the number of new customers or users it acquires — rather than by the sales, profit, or equity. In other words, growth hacking is just as much about creating value for prospective customers as it is about making a sale. Others disagree with this notion. Get customers to fall in love with you

Communities are crucial to growth hacking. Without creating a community of passionate users, it’s unlikely that any business will succeed. Building communities around products is an essential way to create brand loyalty, spark word-of-mouth referrals, and drive marketing campaigns.

FAQ

What skills are necessary for a growth hacking strategist?

Every growth hacker has a unique skill set.

Growth hackers are a unique breed. Unlike traditional marketers, growth hackers are more likely to have backgrounds in engineering or product management rather than advertising, branding, or communications. Their skill sets include marketing, web development, design, and data analysis. Growth hacking requires a wide range of skills and experience because growth hacking teams tend to be lean and flat. Teams consist of people that can move from one workstream to another as needed.

The most important trait of a growth hacker is their ability to creatively solve problems using limited resources. Growth hackers use quantitative data and qualitative research to identify growth opportunities, then create strategies for capturing those opportunities. The process requires constant iteration based on feedback from the market or target audience.

What resources do growth hacking strategists use?

Growth hacking is all about the data. It’s no secret that the role of a growth hacker is to use data to drive decision-making. Data may be your most valuable asset like a growth hacker, so it should inform every strategy you set in place for your company. Because of this, being able to collect and analyze data will help you make decisions about future strategies and show how successful (or unsuccessful) a campaign was.

What is an example of growth hacking?

The world has seen many growth hacks. The Classic examples of growth hacking are AirBnB, Uber, Tesla, Dropbox, etc. Check Out.

Here are some key takeaways from this article:

  •  Start with very small tests, recording your results and refining as you go.
  • A successful growth hack generates lasting value for the business — which generates revenue, not just installs or clicks.
  • Have a good understanding of the overall marketing strategy before you choose any specific growth hack.
  • Explore growth hacking best practices, from strategy to tactics, and you’ll see what drives successful growth hacking strategies.


Global Umbrella employs several personalized experiences and tailor-made growth hacking solutions for enterprises at affordable rates. Contact us for more information.

Throughout this article, we outlined techniques that have led us to achieve success for many start-ups. What are your thoughts? Do you think it works? Or do you have a different way that you use to rewrite your sales copy? Please share in the comments below.

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Global Umbrella

Global Umbrella is a digital marketing agency founded on the belief that all of our clients should have the opportunity to grow their brands through powerful digital experiences.

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